Why Product Videos Increase Sales — Find Out

In a market saturated with visual stimuli, the product video has become one of the most effective tools for increasing sales. It’s not just about showing — it’s about connecting, convincing, and converting. From our experience in commercial audiovisual production at Cut Here, we know that a well-crafted image can be worth more than a thousand descriptions.

The power of video in the buying process

Today, more than 70% of consumers prefer to watch a video before making a purchase decision. But why?

It activates emotion: videos create emotional connection faster than photos or text.

It increases product understanding: videos allow you to showcase uses, textures, real sizes, or technical details.

It reduces returns: a customer who has seen how a product works knows what to expect.

It increases time spent on your website: this improves SEO and conversion rates.

According to Wyzowl (2024), 84% of consumers have decided to buy a product after watching its video. It’s not a trend — it’s a profitable and measurable strategy.

What type of video do you need?

Depending on the channel, marketing objective, or nature of the product, you can choose different formats. At Cut Here, we work under the business of commercial videos approach, and these are some of the most effective solutions:

Demonstration video

Perfect for showing how to use a product, especially if it has special features or requires assembly. Example: a step-by-step video explaining how to assemble a smart lamp, with subtitles and close-up shots.

Short promotional video (ads)

Ideal for social media or paid advertising campaigns. These 15–30 second clips get straight to the point:

• “Glow instantly”

• “Free shipping — today only”

• “Only 4 units left”

Storytelling video

The goal here is to captivate with a visual narrative. Perfect for products with emotional weight or strong brand identity. Example: showing how a piece of jewelry is handcrafted or the story of a family-owned business.

Video testimonials

Satisfied customers on camera have powerful persuasive impact. Authenticity sells — even more in audiovisual format.

Concrete benefits of product videos

Boosts conversion

A good video can double or triple conversions. Users see the product in action and imagine themselves using it. The purchase decision becomes immediate.

Multi-purpose content

A single video can be:

• Adapted to different platforms (Instagram, YouTube, landing pages).

• Reused in newsletters, product listings, and sales presentations.

• Turned into micro-clips for remarketing campaigns or vertical content.

Humanizes the brand

Especially when including shots of the team, production process, or the story behind the product. The customer stops seeing just an object and starts connecting with real people and brand values.

What a professional product video should include

At Cut Here, we follow a methodology that combines aesthetics, strategy, and technology. For us, every video is a commercial tool — and should perform as one.

Here are the pillars of a video that truly sells:

Strategic script

Before filming, we develop a technical script that includes:

• Main benefit to highlight

• Where and how the product will be shown

• Reinforcement visual elements: on-screen text, icons, effects

• Clear and direct call to action

Professional-quality shooting

• 4K cameras

• Specialized product lighting

• Crisp audio capture or professional voiceover

Dynamic and persuasive editing

• Attractive visual rhythm, without overdoing it

• Insertion of logos, brand colors, slogans

• Background music that enhances the message

• Subtitles for sound-off viewing

Platform-ready versions

A single piece is delivered in several formats:

• Vertical for Instagram Reels or TikTok

• Horizontal for YouTube or websites

• Square for Facebook or LinkedIn

Where should you publish your product videos?

Once your video is ready, it’s time to integrate it strategically into your digital marketing. Here are the key platforms to maximize impact:

• Social media (Instagram, TikTok, Facebook Ads): for visibility and immediate traffic

• Corporate website and online store: improves conversion and SEO

• Email marketing: video thumbnails increase open and click-through rates

• Marketplaces (Amazon, Etsy): stand out among thousands of similar products

Why trust Cut Here?

We specialize in creating commercial videos that sell, working with companies that understand the importance of visual differentiation in a competitive market. Our team combines aesthetic sensitivity with business insight to deliver a video that meets objectives and strengthens your brand identity.

Visit our service page at https://www.cuthere.es/inicio and discover how we can help you increase your sales with impactful visual content.

Contact

Cut HereCarrer Mèxic, Barcelona 08004Tel: 605 79 13 36 info@cuthere.com

From our experience in the industry, creating a product video is not just about shooting a beautiful visual sequence. It’s about designing a sales tool that strengthens your brand, triggers emotions, and—above all—turns visits into customers.

If you're looking for a production company that understands your vision and speaks your commercial language, you're in the right place.