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In a market saturated with visual stimuli, the product video has become one of the most effective tools for increasing sales. It’s not just about showing — it’s about connecting, convincing, and converting. From our experience in commercial audiovisual production at Cut Here, we know that a well-crafted image can be worth more than a thousand descriptions. The power of video in the buying process Today, more than 70% of consumers prefer to watch a video before making a purcha

In the audiovisual world, the corporate video has become the most powerful introduction card for any modern company. It’s not just a communication tool, but a strategy for branding, marketing, and customer loyalty. From our experience in professional commercial and corporate video production in Spain, at Cut Here , we share five key elements that, when applied correctly, guarantee outstanding results. 1. A Clear Objective from the Start One of the most common mistakes when cr

Music videos have evolved far beyond being simple visual accompaniments to songs. Today, they are genuine narrative tools that combine art, technology, and strategy to connect with increasingly demanding audiences. At Cut Here , based in Barcelona, we work every day on creating music videos with a strong aesthetic and commercial proposal, carefully designed to enhance a brand, an artist, or an emotional experience through every image. Below, we share the main trends dominatin